International Conference Strategic Technology & Innovation Management in the Manufacturing Industry 2012

(openPR) Effective planning of innovation management, targeted monitoring, effective implementation of technology roadmaps, Open Innovation

28th & 29th February 2012 - Steigenberger Hotel Berlin

Plus: Optional Interactive Half-Day Workshop on 27. February 2012
WINNING THE GAME – KEY FACTORS FOR SUCCESSFUL IMPLEMENTATION OF INNOVATIONS – OPEN INNOVATION – INNOVATION CULTURE – OVERCOMING INTERNAL OBSTACLES

Global competition is coming to be more and more intense with the result that it becomes increasingly difficult for companies to contrast favourably with direct competitors. The fact is that Europe can currently not compete in the price war with low-cost countries outside Europe. This means that Europe only has a chance to survive in the market if it is better and more innovative than the competitors, when it is able to offer products and services for which customers are willing to pay more. Especially for manufacturing companies, it is essential to offer innovative and marketable products at the right time. This assumes that companies rely on the right technologies and have identified emerging trends in time.

The Conference Will Present Case Studies on Cutting Edge Topics such as:
• Optimisation of strategic technology and innovation planning
• Assessing the potential of technology and innovation management strategies
• Effective planning of innovation management
• Targeted monitoring, technology foresight, controlling
• Sustainable measurement and evaluation of technology and innovation management strategies
• Efficient execution of technology roadmaps
• Open innovation, idea development, innovation networks
• Early investigation of key technologies and game changers