ICCA RSMP15 workshop in Amsterdam: tmf’s Johanna Fischer about content marketing & pr

(openPR) From July 12-15, the ICCA Research, Sales & Marketing Programme 2015 (RSMP) will take place in Amsterdam, at Beurs van Berlage. Johanna Fischer from tmf dialogue marketing, is invited as faculty member at ICCA RSMP and will be speaking about content marketing & PR.

Veitshöchheim, July 9, 2015 – During the four days, meeting industry professionals who work with association meetings research, new lead generation, marketing or sales meet in Amsterdam. The idea behind it: getting more expertise, stimulating ideas and teaching new skills.

Johanna Fischer, expert for marketing in the meetings segment and managing director of the German associated agency tmf dialogue marketing, is going to hold or participate in 5 different sessions.

Johanna Fischer explains: “Being a faculty member at the Amsterdam ICCA #RSMP15, my part will be to bring in my own and tmf’s expertise for PR and content marketing, which I am happy to share! In different sessions and discussions, together with great colleagues and – this I am sure – with engaged participants!”

Johanna Fischer’s sessions:

Monday, 13 July:
14:00-15:30 – Did anyone hear your story? PR and social media skills to get across your key messages

Tuesday, 14 July:
11:45-12:45 – Delegate Boosting
13:45-15:15 – ICCA PR tool kit
15:45-16:45 – Why good marketing is no longer nearly good enough

Wednesday, 15 July:
13:00-14:00 – Die alone, Succeed together – why partnerships and alliances are today’s smart way to build competitive advantage