(openPR) Washington, D.C. — August 11, 2011 — CTIA ENTERPRISE & APPLICATIONS™ 2011 today unveiled the CTIA Power Series, a new strategic programming format for its educational program planned for the event in San Diego, Calif., Oct. 11-13, 2011. New sessions will deliver more actionable content by having speakers from Fortune 500 companies provide their perspective on how mobility is increasing efficiencies and effectiveness across business sectors. The sessions will also generate more interaction between speakers and show attendees, and facilitate exclusive networking opportunities to further drive engagement across the mobile ecosystem.
To elevate the conversation from instructional to actionable strategies, the CTIA Power Series will offer three formats:
· Boardroom Sessions: Business visionaries will provide exclusive access to executive insights on a wide range of topics ranging from utilizing mobile applications to increase operational efficiencies to leveraging mobile marketing opportunities for brands both big and small.
· Speed Sessions: Five-minute presentations where wireless innovators will introduce their emerging technology ideas.
· Disruptathon: Developers of eight of the most disruptive enterprise mobile apps will deliver five-minute pitches, and a live audience will determine the winner based on uniqueness, design, model and disruptive positioning. The eight finalists are determined after a national search of more than 100 companies and a competitive down select process by a team of industry judges. The finalists will be announced mid-Sept. Developers interested in participating may apply online at www.ctiashows.com/disruptathon
“While we’ve successfully educated CTIA ENTERPRISE & APPLICATIONS attendees and exhibitors on the numerous benefits of wireless data, applications and content over the last 16 years, we recognized the need to provide them an opportunity to get valuable input from those in the boardroom. The revised educational sessions will change the dynamics of the conversation by providing attendees a personal introduction to the powerful enterprise decision-makers who are shaping mobile initiatives,” said Robert Mesirow, vice president and show director, CTIA.
The CTIA Power Series runs Oct. 11-12. The Boardroom Sessions and Speed Sessions will be moderated by members of the media. For more information about the Power Series, please visit: www.ctiashows.com/powerseries .
To register and learn more about CTIA ENTERPRISE & APPLICATIONS 2011, please visit: www.ctiaenterpriseandapps.com . Members of the media may pre-register at: www.ctiashows.com/pressreg.
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About CTIA Shows
CTIA Shows bring together all industries advanced by wireless technology for intense business, learning and networking. CTIA ENTERPRISE & APPLICATIONS™ takes place Oct. 11-13 at the San Diego Convention Center in San Diego, Calif. International CTIA WIRELESS® takes place May 8-10, 2012 at the Ernest N. Morial Convention Center in New Orleans, La. Visit www.ctiashows.com .
About CTIA
CTIA–The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, DC. Visit www.ctia.org .
