ROGGE Screen-Clean®, das Original. The Smudgy Screen Ad!

(openPR) Is YOUR screen smudgy?

Situation

Touchscreens completely changed the way we use the displays of digital devices. With one visible downside: smudge, smear or even bacteria on a touchscreen are not only disgusting to look at, but also make it to unpleasant to use. So how do we make people aware they might need a good screen cleaner?
Idea

Smudge and smear are visible the most on black displays – so ROGGE® Screen Cleaner exactly does this: using only a black screen, we simply let a user’s smartphone or tablet display itself do the advertising, turning the medium into a self-explaining message.
Result

The simple idea of making the actual screen part of the ad retrieved the maximum impact out of a very straightforward medium, and rooted the message convincingly in reality.
5 times sales increase in the ROGGE® online shop linked to the ad.
Click-through rate: 1.04% (compared to 0.06% average).

Is YOUR screen smudgy? TEST IT!

Promoten Site:
http://www.ismyscreensmudgy.com/case/digital/

Case Film:
http://www.ismyscreensmudgy.com/case/video/Rogge_TheSmudgyScreenAd_Case-Study.mp4